Head of Marketing Department at DREAM Hostels (Kyiv)

Qualifications

  • Successful experience of marketing and team management with specific achievements in regard to business indicators.
  • You are a figure-driven person. You rely on the analysis of indicators and reports, you think by business categories (turnover, profit, return on investment, tariff and season management, gain of loyalty).
  • Experience in budgeting and control of marketing expenses budget fulfillment, assessing the effectiveness of ongoing activities.
  • You are good at digital marketing.
  • Your English level is Advanced.

Responsibilities
Areas of responsibility:

  • Digital Marketing (development and support of online resources, online booking, lead generation).
  • Affiliate marketing (OTA, GDS).
  • PR (including online reputation management).
  • Group sales (search of and cooperation with group clients).
  • Event marketing (organizing the participation in exhibitions).
  • Revenue management (tariff management).
  • Local marketing (local marketing activities organization).

Responsibilities:

  • Participation in the development of the marketing strategy together with the Executive Director, responsibility for its effective implementation.
  • Effective formation and management of the marketing team by attracting the best talents.
  • Approval of the marketing budget, control of its implementation.
  • Creation and control of digital-marketing strategy implementation.
  • Coordination of PR and event activities aimed at increasing brand awareness and audience loyalty.
  • Building a group sales system.
  • Development of a system for analyzing the effectiveness of marketing campaigns and their impact on income.

Proposal

  • Opportunity to build marketing department and its functions (transition from tactical to strategic level of management).
  • High degree of freedom in decision-making, hypothesis testing and implementation of ideas.
  • Competitive salary.
  • Substantial discounts for accommodation in hostels of our chain :).
  • Regular corporate activities (for now we have organized trainings in running with a coach and we are launching English Speaking Club) and field events.

About DREAM Hostels (dream-hostels.com)
A fast-growing chain of new generation professional hostels in Ukraine and Eastern Europe, rewarded by the well-known touristic resources, such as Booking.com, Hostelworld and Tripadvisor.

Our goals are to create the largest chain of cool hostels in Central and Eastern Europe, to bring hostels as the segment of the hospitality market to the new level, and to develop a new type of functional and emotional comfort for the guests. Our mission is to create hostels for people who look at the world with open eyes, are happy with its opportunities and try to use them as much as possible.

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