- Experience of building automated sales funnels – based on emails (must), bots/chats and calls (desirable).
- Experience of defining buyer personas.
- Knowledge of SEO principles and experience of working with context adds.
- Experience of working with video ads, email-marketing, media adds and retargeting.
- Deep knowledge of web-analytics. Great experience with Google Analytics: planning of analytics and efficiency metrics, extraction and analysis of the data, recommendation of actions based on web-analytics.
- Great understanding of design, tagline and advertisement copy that sells.
- Knowledge of classical marketing, marketing analysis, basics of business development and economics.
- Experience of competition analysis: from the business and marketing point of view.
- Spoken and written English and Russian at least on upper-intermediate level.
- Understanding of usability.
- Wide understanding of the professional field: tracking news in adds services, analytics and related instruments, site development, landing pages and user interfaces.
- Creativity, analytical and fast thinking. Honesty and responsibility. A good sense of humor.
Would be a plus
- Configuration of bots.
- Acquaintance with CRM, phone calls analytics, personalised multi-channel web-analytics, AI Bots, product ladder.
- Experience in developing internet marketing strategy and management of its implementation by the team of marketeers, call specialists, SEO experts, copywriters and designers.
- Advanced knowledge of Excel
- Have read the book «The Hitchhiker’s Guide to the Galaxy» and watched TV shows «Mad Men» and «Silicon Valley» 😉
- Marketing strategy.
- Research and description of buyer personas.
- Design and implementation of a set of automated sales funnels and product ladders.
- Experiments to increase conversion rates.
- Lead generation on global Russian speaking market.
- Collaboration with sales.
- When the new course content and augmenting products are ready, extension of the lead generation and automated sales funnels to other markets.
- Full time remote work, flexible work hours.
- Unlimited growth opportunities, along with the company — we have DNA of a real «beast» 🙂
- Opportunity to try out all good new and old methods, fast growth of skills set and skills levels.
- In your response please indicate desirable level of monthly compensation.
- Depending on your skills and experience level, personal soft skills and your level of involvement, we can discuss participation in the business ownership.
About drill.city (drill.city)
Highly differentiated product coupled with service in the foreign language study business.
The product and method is remotely similar to the still very popular Pimsleur Method, but implemented using cutting edge technologies and methodology, augmented with «human» teachers, making it an order of magnitude better. The product, the content of the courses and the methodology is based on collection of 16 Know Hows (and growing).