As a part of our growth strategy, we open a position to strengthen the marketing forces and set the highest bar possible in terms of product launches in 2018.
The perfect candidate should have a strong analytic skill set, affection to marketing and conversions. This person will research markets, define positioning and a target audience, build effective marketing strategies for future software and hardware unicorns. Concepter practices a hypothesis-driven product validation, that means numerous of marketing iterations and continuous agility.
- Advanced english.
- Experience in Marketing.
- Experience in Design Thinking, Customer Development methodologies (optional).
- Previous work experience in startups or product development companies (optional).
- Understanding of financial, business plans and reports (optional).
Marketing strategy development:
- Market research (top-down, bottom-up; sources: Markets&Markets, Nielsen, Gallup, Google Trends, Keyword Planner etc).
- Competitor analysis (Amazon, Alibaba, crowdfunding platforms).
- Building a market hypotheses.
- Research of user persona; (FB groups, Quora, Reddit, Amazon).
- User interviews (online and offline).
- Product positioning analysis.
- Marketing channels development (including paid traffic channels Facebook/Instagram).
Marketing strategy execution:
- Experiments with the market hypotheses.
- Lead generation via relevant channels (affiliate marketing, social media PPC, content marketing, video marketing, other paid channels).
- Analyze the efficiency of such activities.
- Office at Unit.city (technological park).
- Bonuses: based on KPI.
- Free access to events: conferences, workshops, webinars.
- Options to opt-in online courses (Coursera, Udemy, MIT, Stanford).
About Concepter (concepter.co)
A startup studio, that creates award-winning software and hardware products. We invent own products and help entrepreneurs craft their ideas into design-driven businesses, turning on the best marketing techniques powered by a strong technology stack. Company’s trademarks: iblazr, iblazr 2, Futo, Soul, Shotlight. Currently, 27 people are working at Concepter.